Behind the Paw

Behind the Paw

John Paul Pet follows in the foot steps of our founders' "Behind the Bottle" philosophy by creating a "Behind the Paw" culture that brings pets, people, passion and programs together in an effort to create a better world for animals. It is this culture that sets us apart, making John Paul Pet one of the most trusted brands in the industry.

Hero Dog Awards

American Humane Association's Hero Dog Awards™ were created in 2010 to celebrate the powerful relationships between dogs and people, to serve as a catalyst to advance society's understanding of the human-animal bond. Dogs are an invaluable part of our lives every day; as companion animals, service and therapy animals, animal soldiers, police officers and first responders and emerging heroes. American Humane Association advocates for the American values of caring, compassion and hope.


Best Friends Animal Society

Best Friends Animal Society is a nonprofit organization building no-kill programs and partnerships that will bring about a day when there are No More Homeless Pets®. The society’s leading initiatives in animal care and community programs are coordinated from its Kanab, Utah, headquarters, the country’s largest no-kill sanctuary. This work is made possible by the personal and financial support of a grassroots network of supporters and community partners across the nation.


Morris Animal Foundation

Morris Animal Foundation helps animals enjoy longer, healthier lives. We advance health and welfare research that protects, treats and cures companion animals, horses and wildlife worldwide.

Founded by a visionary veterinarian in 1948, Morris Animal Foundation today is a world leader in advancing veterinary research that protects, treats and cures animals on every continent. The Foundation has funded more than 1,700 studies, many of which have led to animal health breakthroughs in diagnostics, treatments, prevention and cures.

We believe that, working together, we can create a healthier tomorrow for animals.


Humane Society of the United States

Established in 1954, The Humane Society of the United States is the nation's largest and most effective animal protection organization, backed by 11 million Americans. The HSUS seeks a humane and sustainable world for all animals - a world that will also benefit people. We help animals by advocating for better laws to protect animals; conducting campaigns to reform industries; providing animal rescue and emergency response; investigating cases of animal cruelty; and caring for animals through our sanctuaries and wildlife rehabilitation centers, emergency shelters and clinics.

What our customers are saying:

Soooo the other night I took my pup to the park. He was running thru the woods having fun & unbeknownst to me finds suttin dead & rolls his body in it!! The smell was unbearable. I washed him in my driveway wit your Oatmeal shampoo & it got rid of it all!!! He smelled great & was (still is) soooo incredibly soft! Very impressed!!! My nose thanks you 1,000 times :) (via Facebook)

~ Trayce M.