Behind the Paw

John Paul Pet follows in the footsteps of our founders with our “Behind the Bottle” culture that brings people, passion and programs together in an effort to create a better world. It is this culture that sets us apart, making John Paul Pet one of the most trusted brands in the industry.

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Fall 5000 Adoption Campaign - Saving Lives

In November of 2011 John Paul Pet, Paul Mitchell the School Sherman Oaks and the Los Angeles Animal Alliance joined forces to promote adoptions in over 20 Southern California Shelters. The goal of this campaign was to find forever homes for, and to save the lives of, as many shelter animals as possible. This was accomplished by various forms of media which encouraged the public to explore shelters as a first option when considering the addition of a new pet into their family.

John Paul Pet's Behind the Paw culture actively supports outreach, educational and volunteer programs that enrich the lives of all animals on a local, regional and national level. We promote the benefits of proper care and increase awareness of animal-related issues everywhere.